AGA Rangemaster Group plc. Registered in England & Wales under Registered Number 354715. Juno Drive, Leamington Spa, Warwickshire, CV31 3RG

How the AGA Became an Icon


In this video AGA Rangemaster Group plc Chief Executive William McGrath explains how the AGA cooker became an icon around the world. AGA cookers have brought out a this book on its history and it is a tale of World War two spies, the TV show Mad Men and Air Force one.

The Managing Director of AGA in the 1930s, Walter Wren, was recruited to a British secret intelligence unit tasked with trying to sway public opinion in America in support of joining the Second World War. His top ad man, David Ogilvy, was also recruited to the same espionage unit and spent his spying career in the States. He remained and ran the ad agency, Ogilvy and Mather with his brother Francis. David Ogilvy became known as the King of Madison Avenue and he was the inspiration for the recent hit TV show, Mad Men.

Raymond Loewy, one of the most influential figures in design of the 20th Century, and the renowned designer Carl Otto also worked on designs for AGA. The re-styling of the AGA cooker was result of the efforts of the British designer Douglas Scott who is known for designing the Routemaster bus which soon became symbol of London.

You can find the full story of how the AGA became an icon in our history booklet.

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