AGA Rangemaster Group plc. Registered in England & Wales under Registered Number 354715. Juno Drive, Leamington Spa, Warwickshire, CV31 3RG

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This article was written on 28 Jan 2015, and is filled under AGA History, Rangemaster History, Rayburn History.

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Primary sources

I am currently working on an extremely exciting project involving the exploration of a lot of primary materials – the minute books of Allied Ironfounders and AGA Heat from the 1929 to 1960. The stories to be revealed would be of interest to all who are developing a career in History, Business or Advertising. Series of case studies will ask important questions and allow the reader to find an answer for himself. A fascinating insight into the Board dynamics of the Group and the driving forces behind the success of the company, the importance of leadership and charisma, the key role of Advertising and Marketing as well as the challenges of overseas trade are the key topics, as relevant today as they were in the 1930s, 1940s, 1950s and 1960s. You will also have the chance to learn about David Ogilvy’s fist steps in Advertising and Marketing, the recommendations he gave in his ‘Critical Survey’ report and more insight on his decision to pursue his career in the USA and become ‘The King of Madison Avenue’.
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